Why? Simple, because they can do something Microsoft can't or won't. Bring competitors together. Google AND Yahoo together on stage! Who would have thought it? With Microsoft screwing their partners, while Apple is brining competitors together, one has to wonder how long until Microsoft implodes. Apple is shrewd indeed. They talk like the iPhone is competing with cell phones, when what it's really competing with is Microsoft's UMPC initiative. What we have is not a phone, but an ultra portable computing platform. It just happens to make calls. So Apple beat Microsoft's Zune with the iPod and is now going to beat Microsoft's UMPC with the iPhone. The only way Microsoft will win is through sheer force of will (and dollars), which is not to be discounted in this case. Bill has to be fuming.